Monday, January 15, 2007

All Your Blog Are Belong To Us.



The text is taken from the opening cut scene of the English version of the 1989 Japanese video game Zero Wing by Toaplan. The phrase first made its appearance on the Internet in 1998 when an animated GIF of the opening scene to the game was posted. While the translation was generally poor, this phrase stood out as particularly humorous. The phrase slowly began to circulate over many webforums, and by mid-to-late 2000 many images were digitally altered so that the phrase was added in, either obviously or discreetly, especially after the Something Awful Forums got involved. Some of these images were compiled with those created and posted to a forum thread on TribalWar.com by their members. In 2000, Jared and Canadian Gabber group The Laziest Men on Mars created the song "Invasion of the Gabber Robots" using samples from the game theme by Tatsuya Uemura (including a robotic voice synthesis rendition of the complete cut-scene dialogue, which caused MP3.com to temporarily remove the track from their servers for perceived copyright violation).

By the second half of February 2001 a huge number of altered pictures, GIF animations, and Macromedia Flash animations (in addition to photos of actual sightings) swept over the Internet, the first being the twelfth episode of Eskimo Bob. Just days later, a Tribalwar forum member, known only as "Bad_CRC", created the Flash animation that was widely downloaded and later featured on various online and televised news outlets.

The well-known quotations were taken from the European localization of the Sega Mega Drive port released in 1992. The arcade version of Zero Wing does not include the quotation, though it does include an equally butchered ending; the intro for the PC Engine version has CD-quality spoken dialogue but has a completely different introduction. Zero Wing was never released in North America and therefore never came to the Sega Genesis, the North American version of the Mega Drive.

The quotation demonstrated the Internet's power to spread idiosyncratic messages rapidly that would never have been covered by the traditional mass media. Although the fad has subsided, the phrase remains one of the most quoted examples of "Engrish." The phrase is also often used as a battle cry on many competitive video games, particularly those played over the Internet. Guild Wars has even made it a skill for the warrior class, where the character shouts "For Great Justice!" (a reference to another line from the Zero Wing intro, "Move zig. For great justice.") to improve his fighting abilities. In Guild Wars: Nightfall, there is a skill called "Make Your Time!" (a quotation of the line "You have no chance to survive make your time" from the Zero Wing introduction).

AYB is often cited as an example of a meme—a self-propagating thought, idea, or message—because of its broad, rapid spread across the Internet and around the world. It has also been recognized as a snowclone, wherein a familiar phrase is modified by substituting new words into the phrase (for example, "All your bug are belong to me" as used on Wikipedia's MediaZilla main page and "All your blog are belong to us" as used by me).

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